What role do New Media Technologies (NMTs) now play in promoting artists? How has this changed traditional practice? To what extent is this an example of ‘we media’?
- NMTs play a significant role in promoting artists in the modern era.
- With the development of the internet in the mid-1990s, musicians have been able to advertise their material more easily, for example, consumers can listen to their songs on ‘Spotify’, which digitally streams music.
- More traditional methods of advertising new works from bands and solo artists, included advertising in music magazines or having their songs played on the radio.
- NMTs promoting artists is an example of ‘we media’ to a great extent, as blogging or use of social media sites such as ‘Facebook’ or ‘MySpace’ help create word of mouth, which promotes the artists and involves ‘we media’.
What role does the music industry press play in promoting artists in a digital media age? Are they still relevant? Give Specific examples from the UK press.
- The music industry press still plays an important role in promoting artists, even in the digital media age we are in.
- For example, NME magazine is still popular and relevant today in the UK, promoting bands in their articles, which include supplying dates of when bands are touring.
- New upcoming bands have their songs played regularly on the NME radio station, while NME create a yearly tour, for the UK’s most successful rising new bands.
- NME even have their own website, which today still attracts 7 million users per month. These consumers read the latest news on the latest bands, which promotes the artist’s star image.
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