In principle the record label is run by a Record Company President. A Record Company President is in charge of managing business affairs and maintaining the legal department. The deputy of the conglomerate is that of the Executive Vice President who is the second in command. The vice president takes more of an active role in the company and is in charge of A & R, Promotion, Artist Development, Marketing, Publicity Department and New Media.
What is involved in a record deal?
A record deal or contract is essential a legal agreement between a record label and a recording artist that allows the artists to make a record under the label and in turn allows the company to sell and promote it. If the artist is desired or popular it is often the case that the recording company pays a Royalty, a sum of money to convince the band to join their company (for example Whitney Houston who signed to BMG for $100 million). An artist under a record deal is nearly always only allowed to record exclusively under that record label, who also owns the copyright to their music. On top of this a record label takes about 80-90% of the money made on the artist’s albums.
How are musician promoted?
The signing of the record contract fundamentally means that the label will record and sell an artist’s music through mainstream music and CD shops. This immediately gives them exposer and makes their music accessible for their market. However a label also uses many other marketing techniques to promote their clients; as more interest gained mean more sales, which is great for both parties. Music labels have special branches in marketing called New Media departments that deal with modern means of advertisement such as social networking sites like Facebook and web 2.0 applications like Youtube that are used to distribute and share content. As well as new media, a label company invests in traditional forms of advertising. This can take the shape of TV commercials, print advertising, posters and billboards, and via radio.
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