TB: The music industry - contextual research

The Music Industry – Contextual Research

1. It is the duty of the record label to promote the video and the band, so the final decision lies with them. Large companies will be able to organise a wide variety of marketing techniques such as a point of sale is a store such as HMV. Also if the budget is big enough then a TV or radio advert can be a very effective marketing tool. It is usually the case that a record label will have an in-house marketing team but small companies sometimes will employ a small advertising team for the specific job.

2. A music video is a vital piece of marketing for the band. It is a visual representation of the bands style and “meta narrative”. Music videos are seen by an extremely large audience and are an opportunity to be eye catching and memorable to stay in the viewer’s mind. If the director of the video decides to break the rules and conventions of the genre then the video can become controversial which is memorable and is good publicity for the band or artist.

3. The process of making a music video is very similar to making a film opening. The first step after you have all your equipment is to plan your shoot. This involves drawing a storyboard and making a list of all the props that are needed. Then it’s the actually filming. When the director has all of the necessary shots then it’s the editor’s job to piece them together.