Group: Concept Development 26/10/12

In terms of progressing our concept, we have reviewed a variety of footage from music videos and films for inspiration.  One piece we looked at was from the film 'Inception' (Nolan, 2010).

The altering with physics, and playing with gravity is something artisitc we are looking to include in our music video. This will add to the illusion that he is not in a normal reality, as the laws of gravity will be broken.

We are also preparing to film parts of our music video, in the upcoming half term. Therefore, we are booking equipment, for example, a tripod, in order to start filming.

Also, as a group we have learned valuable information from audience research for our quickly approaching first shoot.

Methodology:

We made a survey using the website 'surveymonkey' to ask our sample audience specific questions about our music video, to hear their thoughts and opinions on our concepts and plans. The survey was asked to ten people, as we gained an understanding on the audience's views on the song, the narrative idea and what they wish to see in the video.

We asked a variety of closed questions, with the inclusion of open, ranked and semantic differential questions. Some of the results were as expected, these include the link to Radiohead's meta-narrative As Radiohead are a band who make artistic music videos, we wished to emulate this and our concept does this as it is an enigmatic idea that is open to interpretation.

Some of the results however were surprising, the questions that received such a response were having a male protagonist is not very important. This shows an emergent ideology from our audience, that the lead in a narrative does not have to be a traditional male role, especially in a music video for the psychedelic rock genre. There is a myth, a perception that most psychedelic rock bands need to have male leads in their videos and the group itself, but the audience challenge this in their views. Bands such as 'The Pandoras' are an example of such a group who consist of females and have psychedelic tracks in their works.

In evaluation, from analysing the results, it was a fairly successful survey as it highlighted the main areas to improve on before embarking on our shoot. We now know what areas of our concept need improving for repeatability of the video. For example, we need to include more shots that will help explain a narrative in a clearer way, as the audience stressed that a clear and believable narrative will be important to the success of our video.